The relevance of the work determined by the fact that at the present time in the area of new energy-saving electrotechnologies for heating of non-ferrous metals products focus is on induction heating in a transverse magnetic field, meanwhile not it is covered by the heating method in a transverse magnetic field a large range of products with rectangular cross-section made of non-ferrous metals. Currently, such products are heated in the induction heating installations in an alternating longitudinal magnetic field while electrical efficiency is not greater than 0.5. The attractiveness of heating of such products in the transverse rotating magnetic field of the permanent magnets is its potential to achieve electrical efficiency equal to 0.75-0.85. In the presented article, it is discussed performed studies of heating of aluminium products with rectangular and cylindrical cross-section to a temperature of 550 ° C.