The Teaching Factory Planning

Abstract

This study aims to formulate a Teaching Factory (TEFA) planning strategy, especially in the Department of Agribusiness Management at Politeknik Negeri Jember. The urgency of research can be used as the basis for pioneering TEFA in the Department of Agribusiness Management that is integrated and sustainable. This research is quantitative descriptive research conducted purposively at the Department of Agribusiness Management, Politeknik Negeri Jember. The analytical tool used in this research is a SWOT analysis. The results of the analysis show that several alternative strategies that can be carried out include: (a) Optimizing TEFA startup facilities and infrastructure; (b) Optimization of learning methods adapted to industry; (c) Improving the quality of TEFA products; (d) Strengthening cooperation with industry; (e) Improving the quality of human resources; (f) Identification of the marketing mix; (g) Increasing technological innovation and following corporate culture; and (h) Increasing partnership cooperation.