2007
DOI: 10.1007/s11575-007-0023-3
|View full text |Cite
|
Sign up to set email alerts
|

The theoretical rationale for a multinationality-performance relationship

Abstract: and Key Results■ This paper reviews the theoretical rationale that has been advanced so far for a positive relationship between multinationality (i.e. international diversification) and performance.■ We show that transaction cost/internalization theory implies no direct and general relationship between international diversification and performance.

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
1
1
1
1

Citation Types

9
286
0
22

Year Published

2009
2009
2016
2016

Publication Types

Select...
9
1

Relationship

0
10

Authors

Journals

citations
Cited by 362 publications
(317 citation statements)
references
References 71 publications
9
286
0
22
Order By: Relevance
“…Notable international marketing studies have been completed on topics such as market selection (Brouthers and Nakos, 2005); patterns and speed of multinational corporations' penetration of international markets (Buckley and Casson, 2007); the relationship between international diversification and performance (Hennart, 2007); and, international market channel partner selection (Wang and Kess, 2006). However, there has been inadequate investigation of potential cross-cultural disparities regarding consumers' preference for brands' functional and experiential elements.…”
Section: Need For International Marketing Studiesmentioning
confidence: 99%
“…Notable international marketing studies have been completed on topics such as market selection (Brouthers and Nakos, 2005); patterns and speed of multinational corporations' penetration of international markets (Buckley and Casson, 2007); the relationship between international diversification and performance (Hennart, 2007); and, international market channel partner selection (Wang and Kess, 2006). However, there has been inadequate investigation of potential cross-cultural disparities regarding consumers' preference for brands' functional and experiential elements.…”
Section: Need For International Marketing Studiesmentioning
confidence: 99%
“…In Germany, 80% of family firms have international activities and 53% derive more than 40% of their sales internationally (Calabrò, Rüsen, Bartels, & Müller, 2014). Multinationality, defined as the spread and diversity of international activities undertaken by a firm (Asmussen, Pedersen, & Petersen, 2007;Hassel, Höpner, Kurdelbusch, Rehder, & Zugehör, 2003;Hennart, 2007), is attractive to family firms because of the opportunities it presents to sustain family firms' long-term strategy for growth for both the business and the family (Brigham, Lumpkin, Payne, & Zachary, 2014).…”
Section: Introductionmentioning
confidence: 99%
“…trying to involve the local community and to use local resources. It also refers to catch foreign opportunities and exploit economies of scales (Hennart, 2007).…”
Section: Theoretical Frameworkmentioning
confidence: 99%