The transformative potential of blockchain technology in developing green supply chain: An evolutionary perspective on complex networks

Yang, Ting; Ma, Chaoqun; Mi, Xianhua

doi:10.1016/j.cie.2024.110548

Computers & Industrial Engineering

2024

DOI: 10.1016/j.cie.2024.110548

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The transformative potential of blockchain technology in developing green supply chain: An evolutionary perspective on complex networks

Ting Yang,

Chaoqun Ma,

Xianhua Mi

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2024

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Evaluation of the Digital Marketing Technologies Using the Logarithm Methodology of Additive Weights in Fuzzy Environments

Aouadni,

Aouadni

2024

Advances in Computational Intelligence and Robotics

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Customers' buying habits and the marketing tactics businesses employ, including digital marketing, have changed because of the new way of living and the migration of many customers into the virtual world. In this study, the authors are interested in evaluating digital marketing technologies (DMT) using the fuzzy logarithm methodology of additive weights (FLMAW). This study's primary contribution is the fuzzy LMAW model that it suggests for planners and decision-makers to use when evaluating and choosing DMT. Additionally, a real case in a Saudi food company is conducted to demonstrate the viability of the suggested strategy. The FLMAW outcomes were contrasted with those of FTOPSIS and FCOPRAS techniques to illustrate the effectiveness of which had been proven. The sensitivity of the FLMAW method was compared to the FTOPSIS method in the second stage using the rank reversal problem. Lastly, the FLMAW approach yields reliable results.

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Evaluation of the Digital Marketing Technologies Using the Logarithm Methodology of Additive Weights in Fuzzy Environments

Aouadni,

Aouadni

2024

Advances in Computational Intelligence and Robotics

View full text Add to dashboard Cite

show abstract

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The transformative potential of blockchain technology in developing green supply chain: An evolutionary perspective on complex networks

Cited by 1 publication

References 57 publications

Evaluation of the Digital Marketing Technologies Using the Logarithm Methodology of Additive Weights in Fuzzy Environments

Evaluation of the Digital Marketing Technologies Using the Logarithm Methodology of Additive Weights in Fuzzy Environments

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