1996
DOI: 10.2307/3146915
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The Treadmill Revisited

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Cited by 104 publications
(68 citation statements)
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“…Seguindo a categorização de Levins e Cochrane (1996) para o processo inovativo das empresas, há três subgrupos de empresas, sendo as early adpters, ou seja, as líderes no processo de inovação. O segundo grupo são os followers, que se refere ao grupo que possui comportamento mimetizador, ou seja, introduzem somente projetos significativos que já foram testados por outras empresas do setor.…”
Section: Fundamentação Teóricaunclassified
“…Seguindo a categorização de Levins e Cochrane (1996) para o processo inovativo das empresas, há três subgrupos de empresas, sendo as early adpters, ou seja, as líderes no processo de inovação. O segundo grupo são os followers, que se refere ao grupo que possui comportamento mimetizador, ou seja, introduzem somente projetos significativos que já foram testados por outras empresas do setor.…”
Section: Fundamentação Teóricaunclassified
“…Thus, competitive dynamics compel farmers to (1) adopt technological innovations to lower their per‐unit costs, (2) expand their acreage – competing to buy or rent land – to spread their fixed costs over a larger area (Cochrane ; Bell ) and/or (3) move costs into the externality category with no immediate cost to them. In short, ‘farmers are on a treadmill which, in spite of their constant adoption of new technologies, wears away any profits which might result’ (Levins and Cochrane , p. 550). Scholars and proponents of AFNs often assume that they operate outside of these competitive dynamics, and the influence of capitalism's laws of motion.…”
Section: Introductionmentioning
confidence: 99%
“…In order to explain the apparent contradiction we need to invoke Willard Cochrane's theory of the technological treadmill (1993; 2000). In fact the rapid adoption of Roundup Ready® soybeans is a classic example of the technology treadmill in action as insightfully outlined by Willard Cochrane (1993Cochrane ( , 1996Cochrane ( , 2000. As the theory suggests, given the inability of farmers to affect the prices they receive for their commodity crops, farmers can only increase their profits by adopting new technologies that decrease their costs.…”
Section: Gm Soybeans Seed Saving and The Restructuring Of The Agrifomentioning
confidence: 98%