The Trend Towards Developing Social Investment

Abstract

Social investment means investment not only into market economy but in society development. Green color is often used to mark such investment. In social investing both the character of investment project and the method of attaining result are important, the latter does not imply only investment and project profitability. As a result social investment is characterized by lower profit-making capacity. It builds the economic foundation for relatively cheap transition of economy to a new material base in the field of advanced power engineering and in respect to the environment. Social investing is also characterized by morality, therefore it turns into a specific opposition to traditional market investing, which, in spite of low profit-making capacity of social investing, does not motivate saving owners to increase private consumption. The authors show that social investing can be used as a tool of political struggle in today’s world. Under the pretext of obligatory investing into attaining universal human goals industrialized countries try to retain their leading position in the world.