The Usage Frequency of Formal vs. Informal Styles in TV Ad Language - Based on Ad Involvement, Sentence Types, and Articulation Context

안의진,; 이철우,; 정휘만,

doi:10.16914/kjapr.2015.17.3.232

kjapr

2015

DOI: 10.16914/kjapr.2015.17.3.232

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The Usage Frequency of Formal vs. Informal Styles in TV Ad Language - Based on Ad Involvement, Sentence Types, and Articulation Context

안의진 안의진¹,

이철우 이철우²,

정휘만 정휘만³

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The Usage Frequency of Formal vs. Informal Styles in TV Ad Language - Based on Ad Involvement, Sentence Types, and Articulation Context

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