“…Prevalence studies can be ambivalent: they tackle public health issues and challenge researchers (Sagoe et al, 2014). Some authors show that in the background of epidemiological research, there is a risk of a moralistic approach to analyzing bodybuilders’ behavior (e.g., Kartakoullis et al, 2008; Christiansen et al, 2017), and the same risk exists with qualitative studies that analyze consumers’ discourses to understand how they normalize doping and risks (Monaghan, 2001; Stewart and Smith, 2008; Boardley and Grix, 2014). As a consequence, and bearing in mind the historical dimension of the definitions of the normal and the pathological (Canguilhem, 2012), we assume that considering extreme muscle solely as a pathology is too narrow, and we suggest the exclusion of moral judgments when analyzing the bodybuilding subculture.…”