The Use of Mobile Apps for Health and Fashion Management in South Korea

Abstract

With the recent emphasis on balancing work and life, Warraval's life, which stands for Work and Life Balance, has become a trend.This atmosphere shows that in modern times, people tired of materialism are taking health and happiness as their main values in life, paying attention to ways to improve their quality of life. Wellbeing in adults is a very complex and multidimensional element.Therefore, the improvement of quality in life is directly related to the improvement of satisfaction with life. For this reason, wellbeing starts from physical and psychological health and satisfaction with it. McAuley et al. (2005) [1] suggest that physical activity is a pathway to improve self-esteem, which in turn leads to a successful and satisfying life and improves well-being. Physical activity and self-efficacy grow through a virtuous cycle of influence, which affects physical condition and physical esteem represented by the attractive body and physical strength. Thus, physical self-esteem affects overall self-esteem. Appearance management behavior through physical activity and fashion can be an effective alternative to well-being, improving overall self-esteem by increasing the satisfaction with not only physical condition and physical strength but also the attractiveness of the body [2][3][4].In this trend, various digital media have recently provided ways to utilize and expand health and personal tastes. As a representative example, with the use of smartphones expanding to a nationwide level, there has been a growth of services provided in mobile applications or apps. According to a study by Stoyanov et al. [5], mobile apps have a social interest in health and well-being, and there are 440 million health-related apps worldwide, with a 5% annual growth rate. In addition, with the steady growth of the smartphone market, health information and various contents related to it play an effective role as a medium to check their health anytime and anywhere. In addition, various ways to make people look more attractive and beautiful, weight loss guides provided by fitness magazines, and how to build a healthy and beautiful body are constantly being developed as mobile apps [6]. Fashion apps are no exception. The application of fashion apps has expanded into a full-fledged fashion styling function. Thus, fashion brands at home and abroad show fashion brand information This work is licensed under Creative Commons Attribution 4.0 License JTSFT.MS.ID.000571.