The Utility of Blockchain Technology in the Electronic Commerce of Tourism Services: An Exploratory Study on Romanian Consumers

Abstract

Blockchain technology is considered one of the most revolutionary innovations that has much to offer the tourism industry, having a positive impact among consumers with the help of interactive applications but also easy to use. Tourist services must constantly evolve in a society where the consumer has everything a click away and his requirements are demanding when it comes to quality leisure. Blockchain technology has the power to change the course of the travel experience, offering the customer more autonomy, but the applications developed by the providers can offer transparency and trust to the customers from the moment T0, when the desire to go on a trip is born, until the end at which it should provide feedback. So far, digital and tourism specialists have not agreed on the development of blockchain-based applications, although the benefits are great for both consumers and tourism service providers, as in this publication we can see a series of advantages that blockchain technology can offer the tourism field. This paper also investigates the satisfaction that the Romanian consumer has after purchasing tourist services through e-commerce applications, a satisfaction that can be an additional motivation for specialists to implement blockchain technology. Following the research in this paper, it can be seen how important it is to develop a series of easy-to-use applications, because if the consumer does not manage to use the applications, this affects the degree of satisfaction and the intention to continue using the online applications for the purchase of tourism services.

Applicability of Blockchain Technology in Egyptian Hotels: Evaluating Managers' Perceptions Using TAM Model

“…In addition to ticketing, effective inventory management, marketing, and advertising. This is indicated by previous studies (Barkel et al, 2021;Raluca-Florentina, 2022;Rashideh, 2020), This is indicated by previous studies (Barkel et al, 2021;Raluca-Florentina, 2022;Rashideh, 2020), which confirmed that blockchain has many unique uses in the hospitality industry.…”

“…It is available to all people involved in this technology around the world. Therefore, the reviews will be real, verified, reliable, and from real customers (Raluca-Florentina, 2022;Caddeo and Pinna, 2021).…”

“…This technology updates hotels with the changing needs and desires of customers accurately and reliably. Also, through it, it is possible to identify the strengths and weaknesses of competitors, and then improve the quality of services and increase competitiveness (Khanna et al, 2020;Raluca-Florentina, 2022).…”

“…According to hospitality experts and practitioners, this technology will increase customer confidence in the entire hospitality industry and will reshape the central tourism ecosystem. Therefore, it can be said that blockchain is a promising technology that will change the global business environment, whether in the governmental or private sectors, and the use of this technology will not be limited to a specific field, but it is expected that its use will gradually expand and will greatly affect the method of providing services and the form of transactions in the medium and long term (Raluca-Florentina, 2022;Barkel et al, 2021).…”

Perspective Chapter: Prospects of Using Blockchain Technology in the Tourism Industry

“…As noted in the study [9], the most important advantage of such a system is the creation of new forms of communication between the supplier and the consumer. In decentralized systems, there is no need for outside support to complete a transaction.…”