“…While in the stage of dramatic relief, consumers are conscious to get http://dx.doi.org/10.15405/epsbs.2018.05.74 Corresponding Author: Fazal Ur Rehman Selection and peer-review under responsibility of the Organizing Committee of the conference eISSN: 2357-1330 913 some experience of the relevant problem, expression of feeling, and emotions toward problematic behavior (Patten et al, 2000;Prochaska et al, 1992). For example, the death of someone can influence the perception of consumers toward problematic behavior (Patten et al, 2000). In environmental re-evaluation stage, consumers assess the influence of problematic behavior of their social life and surrounding environment (Patten et al, 2000;Prochaska et al, 1992;Prochaska & Velicer, 1997;Velicer et al, 1998), while in selfre-evaluation stage consumers assess themselves with problematic and non-problematic behavior (Prochaska et al, 1992;Prochaska & Velicer, 1997;Velicer et al, 1998).…”