“…Therefore, the VSM, in its diagnostic and planning tasks, has been applied to different types of systems, and at different levels of complexity, for its ability to detect the existence or the lack of adequate communication among the different systems concerned. Currently, various applications at different levels and sectors of economic and social activities confirm its potential: Walker (2017) reports on experiences in various councils in the United Kingdom; Burgess and Wake (2013) discuss its applicability to small‐ and medium‐sized enterprises; Harwood (2009) focuses on its design function by revising its application to the entire Scottish tourism sector; other applications are derived from the consulting environment (Chatzimichailidou & Katsavounis, 2012; Herzog et al, 2016; Hildbrand & Bodhanya, 2014; Maracha, 2016; Melé, Chinchilla, & López‐Jurado, 2019; Rezaee, Azar, Erz, & Nayeri, 2019; Rezk & Gamal, 2019). Other scholars (Adham, Kasimin, Mat Isa, Othman, & Ahmad, 2015; Mahamed Ismail, Welch, & Xu, 2015) outline the design contribution of the model to the sustainable quality of university research.…”