J., B 30, 543-549) that provides one possible unification. We will show how this generalization that unifies Rényi and Tsallis entropy in a coherent picture naturally comes into being if the q-formalism of generalized logarithm and exponential functions is used, how together with Sharma-Mittal's measure another possible extension emerges which however does not obey a pseudo-additive law and lacks of other properties relevant for a generalized thermostatistics, and how the relation between all these information measures is best understood when described in terms of a particular logarithmic Kolmogorov-Nagumo average.