Thematic tourism as an important segment in the business of modern tour operators

Abstract

The aim of this paper is to point out to a growing trend of interests of modern tourists for various forms of thematic tourism, as a response to the tendency of uniformity of consumers' lifestyle, which globalization has brought. Thanks to their central place in the tourism system and their expertise, tour operators play a key role in the creation of new programs, 'tailored' to the taste of modern tourists. For that purpose, a number of theoretical assumptions and examples from practice have been analyzed and the method of understanding cause-and-effect relationships is used, in order to examine the role of tour operators in application of new thematic programs. The need to emphasize the special customers' requirements regarding travel services creates an additional problem to tour operators. It indicates the trend of individual trips, which requires a change in choice of markets and product differentiation. The research findings suggest the conclusion that tour operators need to adapt their business strategies to new market conditions, using advantages of information technology in designing diverse thematic programs, which will enable tourists to perceive other local values and express their individuality looking for authentic experiences.

Possibilities of Developing Thematic Tourism Related with Digital Nomads in the Island of Crete, Greece

“…The rural nature of the county, its religious monuments, and the local gastronomy can support the development of thematic tourism in this territory. Djurasevic (2014) has studied the inclusion of thematic tourism in the business of modern tour operators. The author highlighted the interest of modern tourists in various forms of thematic tourism.…”

Aproximación Conceptual a Las Tipologías Turísticas. Propuesta De Clasificación

“…Las motivaciones específicas y las ofertas para satisfacerlas, por lo tanto, constituyen la base de las submodalidades o modalidades turísticas específicas y exclusivas, cuya multiplicación en los últimos tiempos representa un rasgo característico del turismo postfordista. Estas tipologías turísticas, a su vez, se relacionan con lo que algunos autores han denominado turismos temáticos (López Palomeque, 1993;Torres Bernier, 2006, Djurasevic, 2014.…”

Zeytinyağı Kültürel Rotalarının Turizm Potansiyeli Açısından Değeri ve Türkiye'de Uygulanabilirliği

“…Tematik turizmde turistler, özelspesifik bir ilgi motivasyonu ile hareket etmektedirler. Kitle turizminin aksine, turistlerin kendi kimliklerini doğrulamalarını, yaşam tarzlarını ve kişisel eğilimlerini teşvik etmelerini sağlayan tematik turistik faaliyetlerde artış eğilimi görülmektedir (Djurasevic, 2014). Şarap, peynir, zeytin, zeytinyağı gibi gastronomik unsurlar da tematik turizm olgusunun motivasyonları arasında yer almaktadır.…”