Theming electracy: An interview with Gregory L. Ulmer

Abstract

This interview seeks to provide a thorough and discerning overview of the various theories, concepts and issues guiding the work of Gregory L. Ulmer. The central aim of Ulmer’s multifaceted project, which he terms electracy, is to theorize a skill-set intended to operate with networked technologies, in the same manner as literacy is an ability related to alphabetic writing. In Ulmer’s words, electracy ‘is to digital media what literacy is to print’. While literacy enables the mind to develop complex lines of reasoning, he suggests that electracy augments it by seeking to enhance the affective capacity of the body. In a more general sense, Ulmer conceptualizes electracy as the era, or, as he also puts it, an apparatus, dominated by digital technologies. To theorize various aspects of this apparatus, Ulmer compares and contrasts it with the other apparatuses (that of literacy and orality). The interview also situates Ulmer’s insights within our current cultural context of a post-COVID world and examines the various social implications such insights entail. Moving from Greek antiquity, through Kafka and even Mickey Mouse, Ulmer provides an unnerving and motivating method for better understanding and interrogating the problems that we all face, particularly with regard to education. He also sheds light on other contemporary issues such as digital misinformation and the waning trust in traditional institutions. In addition to offering a ‘crash course’ on Ulmerian theory, the interview interrogates the ways in which electracy can help us develop new angles for digital pedagogy, but also for living and being, after the COVID-19 pandemic.