Theoretical Insights Into User Security and Privacy in Social Media Environments

Abstract

This study offers theoretical insights into user security and privacy within social media environments, addressing the complex interplay of socio-cultural, psychological, and technological factors shaping users' experiences. Employing an exploratory design and qualitative approach, the research delves into user perceptions, behaviors, and coping mechanisms regarding security and privacy threats on social media platforms. Secondary data collection, including literature reviews and empirical studies, informs the analysis within a theoretical framework drawn from sociology, psychology, communication studies, and computer science. Findings highlight diverse user concerns, including data privacy, cyber threats, misinformation, and platform accountability, underscoring the need for proactive measures to mitigate risks and protect user rights. Recommendations include enhancing user education, promoting platform accountability, advocating for regulatory frameworks, fostering interdisciplinary collaboration, and supporting continuous research and evaluation efforts.