Thread of Sustainability

Abstract

This chapter aims to look into the current practices of fashion production and consumption and argues for a sustainable model. This model advocates the need of conscious creation and consumption, mindful connection with the community, and conservation of the ecology. It opens up conversations about fetishistic attitudes vs. sustainable practices and how production and consumption behaviors are manufactured in postmodern society. With interpretative epistemological stance, this chapter follows qualitative research methodology to develop an alternative model of fashion production and consumption. This alternative model, ‘C3 Model of Art of Fashion', is the result of a qualitative study conducted amongst artisans, consumers, and entrepreneurs of Kantha.