Three takes on telecom's troubles

Viable Strategies for Innovation in Telecom Industry in Tough Times

“…For example, the rapid progress in technology introduced many ventures of services such as smart phones and the use of mobile applications, which has made network bandwidth a commodity (Guerin et al, 2003). With bandwidth available from a number of sellers at almost the same price, getting connected and isn't where the profit margin is.…”

“…Like in any other industry, the move is upward in the food chain (Guerin et al, 2003). Those who still cling to conventional operational strategies cannot cope with the constantly changing market conditions and will eventually lag behind the dynamic players.…”

“…The ultra-competitive telecom market emphasizes the paradigm-shift that comes with the identity-shift. When telecom operators perceive themselves mainly as value providers rather than network operator, it is mandatory to adapt different operational strategies (Guerin et al, 2003). Suddenly the most important priority becomes providing what the customer needs.…”

“…Operators may employ usage-based pricing to limit data usage by users and try to maintain even traffic distribution among them. Assigning caps to Tariff plans, with premium charges once the cap is exceeded, can also help cutting back on data usage (Guerin et al, 2003).…”