“…The analysis presented below is a case-based, qualitative media production analysis (Neergaard, 2007;Redwall & Bruun, 2023) with a particular interest in uncovering how practices and negotiations behind the scenes in the media industries unfold and shape cultural products (Bruun & Frandsen, 2022;Frandsen, 2007;Redwall & Bruun, 2022;Ytreberg, 2000). In our case, the approach has been selective and theoretically driven, based on different types of material collected from 2016 -when the Danish bid for hosting the Grand Départ of the Tour de France was announced -until July 2022, when the Grand Départ Copenhagen finally took place.…”