Timber for future? Attitudes towards timber construction by young millennials in Austria - Marketing implications from a representative study

Petruch, Markus; Walcher, Dominik

doi:10.1016/j.jclepro.2021.126324

Cited by 29 publications

(21 citation statements)

References 28 publications

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“…Similarly, many studies related to the use of timber in building construction, e.g., [17,20,58,59], pointed out the significance of this issue. In addition, some recent studies, e.g., [60][61][62], highlighted the critical parameters contributing to the diffusion of tall timber housing, timber construction marketing and public awareness, as identified in our study. Moreover, the land delivery conditions and the unification of public administration were important considerations, but no comparison could be made with other studies on these topics, as no similar studies were found on the measures for the development of tall timber residential construction at the time of writing.…”

Section: Discussionsupporting

confidence: 62%

Main Design Considerations and Prospects of Contemporary Tall Timber Apartment Buildings: Views of Key Professionals from Finland

2021

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As a result of increasing urbanization, the need for sustainable housing, e.g., tall (over eight-story) timber apartments, is increasing in Finland. Leveraging the experience of key Finnish professionals plays a significant role in the transition and expansion of sustainable timber housing as an essential part of the forest-based bioeconomy. This interview-based study will serve to fill a gap by examining the views of key professionals with experience in tall timber residential construction, using Finland as a case study. The 21 interviews primarily highlighted that: (1) the construction cost was the most important parameter affecting the architectural and structural design; (2) the most critical consideration influencing the overall design was reported to be the structural system selection and structural design, followed by city planning and client control; (3) key professionals assessed the building’s form and the main dimensions of the building’s mass as the most significant parameters affected by timber construction; (4) the main structural considerations that needed to be developed for tall timber housing were the bracing solutions and fittings, the structures of the intermediate floors, and load-bearing vertical/partition structures; (5) construction preconceptions, the lack of cost-competitiveness, and the lack of construction expertise/actors were considered to be major obstacles; (6) the most important parameters for the future of tall timber apartment buildings were reported to be education, timber construction marketing and public awareness, land delivery conditions, the unification of public administration, and financial support; (7) tall timber building design was reported to be a complex subject that requires close collaboration, especially between the architect, the structural designer and the wood supplier. This paper will help us to understand the boundary conditions affecting the design, the development needs in solutions, the importance of design parameters, the design parameters affected by timber construction, and the prospects, measures and obstacles to tall timber apartments from the perspectives of key Finnish professionals, thereby aiding the sound planning and development of tall timber housing projects.

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Section: Discussionsupporting

confidence: 62%

Main Design Considerations and Prospects of Contemporary Tall Timber Apartment Buildings: Views of Key Professionals from Finland

2021

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“…According to the responses, it was observed that while the positive attitude was generally preserved in the age groups, “positive” attitude was replaced by “partially positive” in the older age groups. This may be because young people have a generally positive appreciation of wood for its health and sustainability impacts in the housing context [ 67 , 68 ]. Moreover, the fact that higher age can deter people from investing in activities due to shorter lifespans, health problems, diminishing abilities, and financial constraints may have contributed to this attitude [ 69 ].…”

Section: Resultsmentioning

confidence: 99%

Residents’ Attitudes towards Wooden Facade Renovation and Additional Floor Construction in Finland

Karjalainen

Ilgın

Metsäranta

et al. 2021

IJERPH

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To date, studies that provide a comprehensive understanding of residents’ attitudes towards wooden facade renovation and additional floor construction are lacking in the literature. This paper examined these important practices from the perspective of Finnish residents via a questionnaire survey. The 243 responses received highlighted the following: (1) residents’ attitude towards wooden facade renovation and additional floor construction was generally positive; (2) younger and more educated people welcomed these practices more; (3) respondents mostly thought that wooden facade renovation and additional floor construction will increase the attractiveness of residential areas; (4) vast majority were positive about facade renovation, especially with wood; (5) apartment owners welcomed the housing association’s decision to build additional floors to fund the facade renovation; (6) participants assessed the combination of additional floors with outbuildings, followed by additional floor construction alone as the most suitable ways to expand residential areas; and (7) respondents’ attitudes towards all renovation proposals aimed at improving the initial condition of suburban apartments were positive and differed only slightly from each other in terms of popularity. It is believed that this study will provide insights to interested parties, e.g., architects, developers, contractors to better meet users’ needs in the renovation of suburban apartments.

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“…Puun ominaisuudet ja puuhun liitetyt positiiviset kuluttajanäkemykset on nähty tärkeinä kestävän rakentamisen edistäjinä (Lähtinen ym. 2019;Petruch & Walcher 2021). Puurakentamisen merkitys ilmastonmuutoksen hillitsijänä tunnistetaan varsin yleisesti.…”

Section: Johdantounclassified

Puurakentamisella kestävyyttä

Nisula

Salmi²

2022

A&Y

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Puurakentaminen on keino torjua ilmastonmuutosta ja edistää kestävää rakentamista. Valtio onkin pyrkinyt edistämään puun käyttöä ja asettanut mm. julkiselle puurakentamiselle kansalliset tavoitteet. Erityisesti suuria ja monikerroksisia puurakennuksia toivotaan Suomeen lisää. Suurista puurakennuksista on kuitenkin toistaiseksi saatavilla suhteellisen vähän tietoa. Tämä tutkimus tarkastelee kuluttajien näkemyksiä puurakentamisesta ja pohtii, miten puurakentamiseen liittyvää viestintää eri kuluttajaryhmille voidaan edistää. Aineistona on puurakentamista koskevien uutisten verkkokeskustelut vuonna 2020. Kuluttajanäkemysten perusteella on tyypitelty kuusi erilaista kuluttajaryhmää. Tutkimus antaa suosituksia siitä, kuinka viestiä puurakentamisesta kullekin kuluttajatyypille. Ekologisuuteen uskovat ovat tietoisia puurakentamisen ekologisuudesta, mutta heille kannattaa viestiä myös muista monikerroksisen puurakennuksen ominaisuuksista. Ekologisuutta epäilevät tarvitsevat selkeää tietoa puurakentamisen ekologisuuseduista. Rakennuksen kestävyydestä huolestuvilla epäilyksiä on mm. monikerroksisten puurakennusten paloturvallisuudesta. Heille voidaan antaa realistista tietoa vahinkojen mahdollisuudesta sekä rakennuksen kaikista ominaisuuksista pitkällä aikavälillä. Hinnasta huolestuvat pitävät monikerroksisia puurakennuksia kalliina. Heille täytyy viestiä hinnoista ja ylläpitokustannuksista läpinäkyvästi ja muihin rakennustapoihin vertaillen. Visuaalisuudesta pitäviä miellyttää puurakennusten ulkonäkö ja estetiikka. Visuaalisuutta arvostaville voidaan esimerkiksi tarjota vierailuja puurakennuksiin ja hyödyntää viestinnässä kuvia ja videoita. Puun luontaisia ominaisuuksia arvostaville tärkeää on mm. puurakennusten hengittävyys ja asumismukavuus, ja heille sopii puurakennusten muista ominaisuuksista kertominen. Tutkimus tuo ilmi niin kielteisiä kuin myönteisiäkin kuluttajanäkemyksiä puurakennuksista ja osoittaa tarpeen lisätä tietoa ja viestintää, jos puurakentamista halutaan edistää.

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Timber for future? Attitudes towards timber construction by young millennials in Austria - Marketing implications from a representative study

Cited by 29 publications

References 28 publications

Main Design Considerations and Prospects of Contemporary Tall Timber Apartment Buildings: Views of Key Professionals from Finland

Main Design Considerations and Prospects of Contemporary Tall Timber Apartment Buildings: Views of Key Professionals from Finland

Residents’ Attitudes towards Wooden Facade Renovation and Additional Floor Construction in Finland

Puurakentamisella kestävyyttä

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