To Be Macho or Not to Be That’s the Matter: Banking and Tourism Sectors

Abstract

It has shown that people perceived facial expressions as the richest source of information about other's emotions. Facial expressions are significant for communications among people and it contain universal symbols of emotions and thoughts. People are easily and unconsciously tend to make inferences about strangers and a simple glance of face is sufficient to do so. The appearance of people especially the facial expressions are also important in working area. For instance, such smile intensity in photos or a simple facial gesture can help individual to be employed and earn more than average. In the sectors such as tourism and banking where people communicate face to face, macho or not macho faces employees may have an influence on the customers. In this context, we have aimed to analyze the effects of macho or not macho faces on costumers in both tourism and banking sectors.