To Be Woke or Not to Be Woke? An Exploration of the Moral Foundations of Conservative Rejection of Brand Activism

Anderson, Josh T. L.; Sussman, Kristen L.; Song, Y. Greg

doi:10.1080/15252019.2024.2396127

Journal of Interactive Advertising

2024

DOI: 10.1080/15252019.2024.2396127

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To Be Woke or Not to Be Woke? An Exploration of the Moral Foundations of Conservative Rejection of Brand Activism

Josh T. L. Anderson,

Kristen L. Sussman,

Y. Greg Song

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To Be Woke or Not to Be Woke? An Exploration of the Moral Foundations of Conservative Rejection of Brand Activism

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References 54 publications

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