2021
DOI: 10.24940/ijird/2021/v10/i6/jun21070
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To Determine the Relationship between Differentiation Strategy and Performance of Dairy Cottage Industries in Kiambu County, Kenya

Abstract: Back Ground of the StudyCottage industry is of great significance for the people living in the middle-income countries since it enhances their social economic status. Specifically, it makes a significant role towards development of emerging countries (Rahman & Kumar, 2018). Social economic analysis and practical experience in many countries show that the cottage industries have displayed remarkable persistence and have contributed significantly to the social economic development of many countries (Hossain & Im… Show more

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“…In this rapidly changing world and unstable business environment, as well as demanding and aware customers, the application of TQM has become a necessity for the survival of both industrial and service business organizations (Chuang et al, 2015;Wamalwa et al, 2017;Pattanayak et al, 2017;Maswadeh & Zumot, 2020). Some studies have reported that the impact of implementing TQM is positively related to higher financial performance (Parvadavardini et al, 2016;Nuryani et al, 2016;Khudhair et al, 2019), although some studies claim that the effect on financial performance is more intense in smaller firms (Bu & Cao, 2015).…”
Section: Introductionmentioning
confidence: 99%
“…In this rapidly changing world and unstable business environment, as well as demanding and aware customers, the application of TQM has become a necessity for the survival of both industrial and service business organizations (Chuang et al, 2015;Wamalwa et al, 2017;Pattanayak et al, 2017;Maswadeh & Zumot, 2020). Some studies have reported that the impact of implementing TQM is positively related to higher financial performance (Parvadavardini et al, 2016;Nuryani et al, 2016;Khudhair et al, 2019), although some studies claim that the effect on financial performance is more intense in smaller firms (Bu & Cao, 2015).…”
Section: Introductionmentioning
confidence: 99%