“…According to the energy ladder theory, family income is the most important factor that decides household energy use (Li et al 2024;Tenaw 2022). In addition, other literature provides evidence on the influential effect of awareness on energy (Chodkowska-Miszczuk et al 2022;MacDonald et al 2020). Based on these factors, this paper considers the effect of the digital village on rural HEP mainly in regard to two aspects: family income and environmental awareness.…”