2020
DOI: 10.1123/cssm.2019-0026
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To Stream or Not to Stream? A Case of Social Media Management Within a Professional Sport Organization

Abstract: This is a fictional case based on the actual management of a social media strategy that occurred in a professional sport organization in Queensland, Australia. The intention of the case is to explore a range of social media management themes such as live streaming, audience reach, fan engagement, and decision making as they apply to a sport organization. The case primarily focuses on social media live streaming (specifically Facebook Live) and aims to provide an understanding of live video posts in com… Show more

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