To Technovate or Not to Technovate? Examining the Inter-Relationship of Consumer Technology, Museum Service Quality, Museum Value, and Repurchase Intent

Abstract

Increased reliance on technology has driven museums to consider the technology required to provide a creative cost effective experience. Technovation is a process of developing and innovating services using technology. This research will contribute to a better technology investment decision-making for museum managers and advance understanding of consumer value, co-creation, technology use and museums. Structural equation modelling was conducted on a survey administered to 412 museum visitors to test technology efficacy, technology acceptance, service quality, museum value and repeat intent in museums. Results indicate the significant relationships of technology self-efficacy, technology acceptance, service quality, museum value to repurchase intention. Consumers supported the role of technology and suggested that technology innovation in museum service delivery is essential. The research suggests that to ensure value co-creation, technology management must guide and support the visitor with the interaction. This is the first known paper testing this system of relationships in the museum context.

Eco-Innovative Museums and Visitors’ Perceptions of Corporate Social Responsibility

“…Rennings [7] defines eco-innovation as a process of developing new ideas or services that contribute to the reduction of the negative environmental impact; other research emphasizes [16,17] that eco-innovation in the era of information technologies favors the interconnectivity between environmental performance and competitiveness, along with the reduction of environmental impact.…”

“…As Hume [17] highlights the crucial role of the information technologies in museum exhibitions, one of the most frequently used eco-innovations is near-field communication (NFC). NFC is a short-range wireless communication technology that offers electronic interaction between users and their environment; as a green technology, NFC has the potential to improve the competitiveness of a tourist destination by contributing to sustainable development, with an enhanced visitor experience and improved well-being.…”

Escapism or active involvement? A dimension of museum visitor experience

“…The new museology suggests that exhibited objects do not exclusively have an effect on museum visitor experience, nowadays people participate much more actively and physically in the visit, instead of being only observers (Hume, 2015). Based on this fact, museums cannot be appreciated only for their authenticity.…”

Exploring Cultural Heritage Using Augmented Reality Through Google’s Project Tango and ARCore

“…Preservation, education, and entertainment are essential points regarding to cultural heritage sites, and technology integration is viewed as an essential element of service delivery in a museum environment [7]. Thus, new ways have been exploited to enhance the communication between users and heritage sites.…”