2024
DOI: 10.1177/01492063231225646
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To Toe the Party Line? The Impact of Firm and CEO Partisanship on Corporate Mass-Media Normative Legitimacy

Michael Hadani

Abstract: Corporate political activity (CPA) research has traditionally focused on instrumental and strategic value, explicitly ignoring how external stakeholders, specifically the public, view the legitimacy implications of CPA, in particular with regard to partisan forms of CPA. Yet, recent research has begun introducing normative considerations into CPA, highlighting the impact of public evaluations on CPA, and partisan CPA, in particular. Focusing on normative affective legitimacy, as proxied by the tone of mass-med… Show more

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