2023
DOI: 10.2196/45069
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Topics in Antivax and Provax Discourse: Yearlong Synoptic Study of COVID-19 Vaccine Tweets

Abstract: Background Developing an understanding of the public discourse on COVID-19 vaccination on social media is important not only for addressing the ongoing COVID-19 pandemic but also for future pathogen outbreaks. There are various research efforts in this domain, although, a need still exists for a comprehensive topic-wise analysis of tweets in favor of and against COVID-19 vaccines. Objective This study characterizes the discussion points in favor of and … Show more

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Cited by 5 publications
(2 citation statements)
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“…However, there were notable exceptions where private citizens leveraged social media to fill the public health communication gap. Unsurprisingly, jokes and memes have been found to be some of the most popular formats for both pro- and anti-vax messaging on social media ( 28 ). The viral success of Vick Krishna, whose humorous 2021 “Fork Hands” TikTok post explaining mRNA technology to lay audiences was viewed by millions, demonstrates the potential of social media approaches in promoting vaccine literacy ( 24 ) among the general population ( https://www.npr.org/sections/goatsandsoda/2021/04/01/983397422/the-viral-tiktok-video-that-explains-vaccine-science-and-makes-you-laugh ).…”
Section: Participatory Health Communication To Promote Scientific Lit...mentioning
confidence: 99%
“…However, there were notable exceptions where private citizens leveraged social media to fill the public health communication gap. Unsurprisingly, jokes and memes have been found to be some of the most popular formats for both pro- and anti-vax messaging on social media ( 28 ). The viral success of Vick Krishna, whose humorous 2021 “Fork Hands” TikTok post explaining mRNA technology to lay audiences was viewed by millions, demonstrates the potential of social media approaches in promoting vaccine literacy ( 24 ) among the general population ( https://www.npr.org/sections/goatsandsoda/2021/04/01/983397422/the-viral-tiktok-video-that-explains-vaccine-science-and-makes-you-laugh ).…”
Section: Participatory Health Communication To Promote Scientific Lit...mentioning
confidence: 99%
“…During the COVID-19 pandemic, a rapidly growing body of literature has used social media listening methods to assess public attitudes toward COVID-19 vaccines. They mainly used data from Twitter to analyze public sentiment, acceptance, and topics in antivax and provax discourse toward COVID-19 vaccines [42][43][44][45]. These studies provide a solid foundation for social media listening studies on vaccines.…”
Section: Principal Findingsmentioning
confidence: 99%