Total quality as a new global competitive strategy

Abstract

Total quality has been acclaimed as an organizational philosophy to enhance global competitiveness. However, changing paradigms in global business operations require that quality concepts like TQM be revised to reflect the changing nature of global competitiveness. This paper, using the existing literature and interactions with the real world managers, presents a conceptual quality framework that can be deployed to enhance the competitiveness of businesses operating in global environments. Specifically, this paper details those quality elements that can affect quality improvement efforts through a variety of cultural differences that one may encounter while managing global operations. Also, proposed are managerial guidelines for implementing quality in the global arena.

“Is Quality Ensuring to Get Competitive Advantages in Auto Manufacturing Industries?” —A Study of Volvo Group

“…Due to the changing nature of the environment and competitive globalized economy, business cannot depend only upon their domestic practices ( [13]. In this competitive economy, monetary is not only the factor that can compete and create sustainable competitive advantage [14].…”

“…In this competitive economy, monetary is not only the factor that can compete and create sustainable competitive advantage [14]. There must be revised quality-based [13] and strong competitive strategies according to the requirements and expectations from the environmental factors [12]. To gain the competitive advantage and to attain world-class performance levels many companies are focused on the product, process and service quality improvement and integrate it as the key strategic policy [15].…”

Quality Management and Supply Chain Management Practices towards Operational Performance: A Study of the Rubber Manufacturing Industry of Sri Lanka

“…Organisations operating beyond their national boundaries can no longer depend on previously proven domestic quality practices (Mehra & Agrawal, 2003). For an example as per Bag, Anand, and Pandey (2014), Indian rubber manufacturing firms introduced SCM in order to increase their firm performance.…”

Development of an Index for Evaluating National Quality Competitiveness based on WEF and IMD Compiled Indices

“…Also, businesses operating beyond their national boundaries cannot depend upon previously proven domestic quality practices (Mehra and Agrawal, 2003). Therefore, it is necessary to revise and manage its quality-based elements of competitive strategy in national level (Mehra and Agrawal, 2003).…”