Total Quality Management, Orientasi Pasar dan Kinerja Perusahaan dengan Moderasi Faktor Lingkungan Eksternal

Abstract

Tanggal masuk 12-7-2022 This research aims to examines the relationship between Total Quality Management (TQM) practices, market orientation, company performance and the external environment. Questionnaires were distributed to collect data and the SEM-PLS technique applied to analyze data. The results indicated that improving the quality of TQM practices was associated with improving company performance and market orientation; yet market orientation has no effect on company performance and does not serve as mediating variable on the positive relationship between TQM and company performance. External environmental factors act as a moderator between TQM and company performance.