Tourism Branding: Communities in Action

Tourism destination image, henceforth referred to as TDI, is a concept that many researchers have studied in efforts to understand its creation, implementation, promotion and benefit. Academic researchers have forayed into these aspects of TDI in a multitude of ways, in hopes of understanding how this concept is relevant to the industry. The majority of academic research conducted in TDI has been studied from a marketing perspective, with limited consideration of additional influences on image. This paper aims to analyze the influence that non- marketing, social factors such as heritage, culture, place identity, stakeholder involvement, politics and gender play in relation to destination image. The result is a holistic model of TDI as a broad social science construct.

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Una aproximación conceptual y literaria a la gastrodiplomacia como conductora de marca de un destino

González

2021

pasos

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This article analyses and describes the different conceptual terms used in gastronomy to under‑ stand it as an art and way of promoting a region or a destination, as a tool for cultural diplomacy, now known as gastro‑diplomacy. The central axis of the article studies and researches the main agents in the sector and the different strategies that can be carried out to improve this field. In the conclusions, we offer some reflec‑ tions on trends in gastronomy, tourism, culture, and society

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Tourism Branding: Communities in Action

Cited by 3 publications

References 211 publications

Aspects Regarding the Romanian Social Network User's Profile and its Implications in Marketing Destination Pages

Aspects Regarding the Romanian Social Network User's Profile and its Implications in Marketing Destination Pages

Influences on tourism destination image beyond marketing: people, power, place

Una aproximación conceptual y literaria a la gastrodiplomacia como conductora de marca de un destino

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