Tourism Communication in The Development of Sustainable Intelligent Tourism Village in East Lombok As A Supporting Area for Mount Rinjani Global Geopark and Mandalika

Abstract

The development of Indonesian tourism after the Covid-19 pandemic began to rise again. Various efforts have been made by the government and tourism actors to be able to revive the tourism sector. The purpose of this study is to analyze tourism communication in the development of a Sustainable Smart Tourism Village in East Lombok as a supporting area for Mount Rinjani Global Geopark and the Mandalika Special Economic Zone. This study uses a qualitative descriptive method by conducting interviews and direct observations of Loyok Village. The data collected were analyzed using data analysis techniques from Miles Huberman. The results of the study indicate that the development of a sustainable smart tourism village in East Lombok requires collaboration from various parties such as the government, tourism actors, communities, and researchers all at once. The Gunadarma University Matching Fund team is here to help implement five information and communication technologies (ICT) in tourist villages such as making smart homestays, making virtual reality videos, and QR Codes, making new designs for bamboo crafts, and tourist village websites. The application of this technology is also part of communication and is expected to support the development of Loyok Tourism Village in East Lombok Regency. The implementation of ICT in East Lombok Regency is also expected to serve as a pilot project in the development of smart homestays in Indonesia.

REPRESENTATION OF CUSTOMER LOYALTY IN AQUA’s ADVERTISEMENT “SAMBUT KEBAIKAN RAMADHAN BERSAMA AQUA”

“…Qualitative methods allow researchers to understand and analyze complex social contexts, individual perceptions, and subjective experiences. Dalam Prihantoro (2022) also explains that research focused on qualitative methods has several purposes, including limiting research. By considering a good research focus in qualitative research, researchers can gain a deeper understanding of the phenomenon under study and produce more affluent and contextual findings.…”

Komunikasi Pariwisata Berbasis Komunitas untuk Pengembangan Desa Wisata Budaya di Bukit Batu, Kabupaten Bengkalis

“…Beberapa dukungan yang telah diberikan oleh pemerintah daerah dalam mengembangkan wisata Bukit Batu ini antara lain, menjembatani bantuan yang diberikan oleh beberapa perusahaan swasta untuk mengembangkan desa wisata, memfasilitasi penyelenggaraan "Festival Sungai Bukit Batu" yang diselenggarakan pada tahun 2023, dimana pemerintah telah memudahkan memberi izin kepada Pokdarwis baik terkait dengan tempat, waktu dan penyelenggaraannya. Begitu juga kemudahan-kemudahan yang diberikan oleh pemerintah daerah setempat terutama dalam menerbitkan berbagai ketentuan/keputusan berdasarkan undang-undang yang berlaku dalam pengembangan pariwisata (Prihantoro et al, 2022). For tourism development, collaboration between the community and the government is needed.…”