Tourists Behavioral Intention to Visit Halal Tourism Destination: An Empirical Study on Muslim Tourists in Malaysia

Ulfy, Mohammad Arije; Haque, A. K. M. Ahasanul; Karim, Wasiul; Hossin, Suliman; Huda, Md. Nazmul

doi:10.5281/zenodo.4459649

Cited by 4 publications

(3 citation statements)

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“…Visit intention is defined as the measure of an individual's or group's psychological inclination and intention to travel to a specific location or participate in particular activities [23]. Scholars broadly agree that there is a significant interplay between tourists' visit intentions and their chosen tourism destinations [21,24,36]. For tourists, visit intention represents an internal driving force, formed through a comprehensive evaluation of their perceptions, emotional responses, expectations, and other factors regarding the destination, ultimately determining their choice to visit [23,37].…”

Section: Visit Intentionmentioning

confidence: 99%

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Unveiling the Drivers of Chinese Tourists’ Visit Intentions Regarding Malaysia

Jiang,

Mohamed,

Affifudin

2024

Sustainability

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In 2023, the number of Chinese tourists visiting Malaysia had not yet returned to pre-pandemic levels, unlike those from some regions where tourism numbers have normalized. The lack of established research methodologies complicates the determination of whether negative news reports contribute to reduced visit intentions among these tourists. Through semi-structured interviews with a total of 69 individuals, including tourists who have visited, those who planned to visit but canceled, and local industry professionals, and using thematic analysis, this study identified ten primary factors diminishing Chinese tourists’ visit intentions regarding Malaysia. Notably, the findings suggest that the main reasons are not primarily associated with negative media coverage. The research indicates that improvements in multilingual services, targeted marketing strategies, effective use of Chinese social media platforms, promotion of local culture, addressing inaccuracies in religious and cultural guidance, and reducing regional disparities in infrastructure could enhance the visit intentions of Chinese tourists regarding Malaysia. This study not only offers a comprehensive framework for understanding the factors influencing visitation intentions but also provides an effective methodology for assessing the impact of unforeseen events on tourist behavior. It further proposes practical strategies to enhance the recovery of tourist arrivals.

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Section: Visit Intentionmentioning

confidence: 99%

“…Thirdly, to the best of our knowledge, the few studies exploring post-pandemic visit intentions to Malaysia are based on pre-pandemic data or focus solely on Muslim tourists [23,24], thereby preventing a comprehensive understanding of current visit intentions among Chinese tourists.…”

Section: Introductionmentioning

confidence: 99%

Unveiling the Drivers of Chinese Tourists’ Visit Intentions Regarding Malaysia

Jiang,

Mohamed,

Affifudin

2024

Sustainability

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“…Halal tourism should grow in a way that is in line with Islamic law so that tourists can feel safe and follow their beliefs. Many countries are starting to use the idea of halal travel, both in places where most of the people are Muslims and in places where most of the people are not Muslims (Han et al, 2019;Ratnasari et al, 2021;Takeshita, 2020;Ulfy et al, 2021).…”

Section: Literature Reviewmentioning

confidence: 99%

How to Develop Halal Tourism at Mount Wilis Madiun Destination

Febriana,

Prasetiyo

2023

ar-rehla

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The Ministry of Tourism and Creative Economy has identified halal tourism as a significant area of focus. The slope of Mount Wilis possesses the potential to emerge as a tourism attraction that caters to the needs and preferences of Muslim travelers. The slopes of Mount Wilis possess significant potential to serve as an emblematic halal tourist destination in western East Java, thereby contributing to the development of tourism in the region. The present study employed a qualitative research methodology. The data was obtained via interviews conducted with tourism stakeholders in the regions of Watu Rumpuk and Taman Gligi. Furthermore, the process of data triangulation involved the utilization of observation. The findings show that the tourism industry in the slope of Mount Wilis exhibits promising prospects for the development of halal tourism. This paper proposes a strategic approach to foster the growth of halal tourism in the regions of Watu Rumpuk and Taman Gligi through collaborative efforts among many stakeholders. The key areas of focus for this collaboration include enhancing the quality of services, preserving the natural environment, improving communication channels, and ensuring accessibility for halal tourism. Keywords: Potential; Strategy; Halal Tourism; Mount Wilis Abstrak: Kementerian Pariwisata dan Ekonomi Kreatif telah menjadikan wisata halal sebagai fokus pengembangan sector pariwisata yang potensial. Lereng Gunung Wilis memiliki potensi untuk menjadi daya tarik pariwisata yang memenuhi kebutuhan dan preferensi wisatawan Muslim. Lereng Gunung Wilis memiliki potensi baik untuk dikembangkan menjadi destinasi wisata halal yang ikonik di wilayah barat Jawa Timur, sehingga dapat berkontribusi pada pengembangan pariwisata di wilayah tersebut. Penelitian ini menggunakan metodologi penelitian kualitatif. Data diperoleh melalui wawancara yang dilakukan dengan pemangku kepentingan pariwisata di wilayah Watu Rumpuk dan Taman Gligi. Selain itu, proses triangulasi data melibatkan penggunaan observasi. Temuan menunjukkan bahwa industri pariwisata di lereng Gunung Wilis menunjukkan prospek yang menjanjikan untuk pengembangan pariwisata halal. Makalah ini mengusulkan pendekatan strategis untuk memajukan pertumbuhan pariwisata halal di wilayah Watu Rumpuk dan Taman Gligi melalui upaya kolaboratif antara banyak pemangku kepentingan. Adapun fokus kerjasama ini mencakup peningkatan kualitas layanan, pelestarian lingkungan alam, perbaikan saluran komunikasi, dan memastikan aksesibilitas pariwisata halal. Kata Kunci: Potensi; Strategi; Pariwisata Halal; Gunung Wilis

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