Tourists Preference Identification in Solo Tourism Destinations A Study of Statistical Factor Analysis

Abstract

Surakarta or profound with Solo is one of an attractive city in Central Java. Solo beside popular with Batik, also reserves with various tourism destinations and attractions options which incorporate into a tourism cluster. This research identifies the preferred aspects using statistical factor analysis from a survey conducted with 186 respondents by using 50 numbers of questions according to tourism cluster. Factor analysis and non-parametric test synthesize the numbers of questions into 13 factors. The insights of factor analysis will be important to define customer preference in fostering the future quality of Solo tourism services.