This study aims to analyze the leadership of asta brata in the development of a tourist village in the Dukuh Penaban Traditional Village, Karangasem Regency. This research is qualitative. The technique of determining informants used purposive sampling, while the method of data collection was in the form of unstructured observation techniques, in-depth interviews, and document studies (documentation). The results of the study show that: (1) the reasons for asta brata leadership are used as a model in the development of a tourist village in the Dukuh Penaban Traditional Village, Karangasem Regency, namely creating positive pluralism, strengthening ideology and leadership character, paving the way in improving the economy, providing reinforcement and promotion of Balinese culture; (2) the actualization of asta brata leadership requires a step by step process, namely the acceptance process, the response process, the selection process, the internalization process, and the actualization of the asta brata leadership teachings in the development of a tourism village in the Dukuh Penaban Traditional Village, Karangasem Regency; and (3) asta brata leadership in the development of a tourism village has implications for the knowledge, attitudes, and behavior of the people of Dukuh Penaban Traditional Village, Karangasem Regency.