Towards a Global Culture?

Smith, Anthony D.

doi:10.1177/026327690007002011

Cited by 215 publications

(93 citation statements)

References 11 publications

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“…Por outro lado, a música pop brasileira (desde o "Rei" Roberto Carlos até o conjunto de percussão Timbalada) costuma ser muito mais popular nos países latinos do que no mundo de língua inglesa. Em outras palavras, a internacionalização da música (pop) parece ocorrer de maneira mais completa dentro do que se poderia chamar de área cultural, ou, nas palavras de Anthony Smith (1990), de uma certa "família de culturas" -algo assim como o "Mundo Latino" -, ou de países com uma ampla tradição melódica, do que entre diferentes áreas e tradições culturais e lingüísticas.…”

Section: Comparaçãounclassified

Negritude sem etnicidade: o local e o global nas relações raciais e na produção cultural negra do Brasil

Sansone¹

2004

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Com base em 15 anos de pesquisa na Bahia, no Rio, no Suriname e na Holanda, Livio Sansone indaga sobre as formas específicas que "raça" e etnicidade assumem no Brasil e no resto da América Latina. Ele compara as concepções latino-americanas de "raça" com as concepções dominantes nas ciências sociais, centradas em contextos determinados por identidades branco-negro claramente definidas, formuladas na base da situação dos Estados Unidos e da Europa do Noroeste. Sansone sugere que o estudo de noções de identidade e cultura mais complexas e até "ambíguas", certamente contribui para uma compreensão mais universal das tensões etno-raciais e de por que o pensamento racial continua tão forte. Ele também investiga os efeitos da globalização sobre as diferentes construções da noção de raça.

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Section: Comparaçãounclassified

Negritude sem etnicidade: o local e o global nas relações raciais e na produção cultural negra do Brasil

Sansone¹

2004

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“…Strong nationalism offers a way of resisting globalizing forces by building national pride emphasizing a people's mythic and heroic past. In times of turmoil due to new global influences, ethnic or religious movements and geographic nationalism are common reactions that attempt to regain a sense of stability and identity (Smith, 1984(Smith, , 1990. In addition, the increases of ideological activity that follow contact with the West (Swidler, 1986) and reactions against the homogenizing threat of globalization, tend to strengthen national and communal identities (Arnason, 1990).…”

Section: Alternatives To Globalization Of Consumptionmentioning

confidence: 99%

I'd like to buy the world a coke: Consumptionscapes of the “less affluent world”

Ger¹,

Belk²

1996

J Consum Policy

376

295

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ABSTRACT. The impact of globalization on the consumption patterns of the Less Affluent World are examined, drawing on examples of consumer culture contact with the More Affluent World. We find that rising consumer expectations and desires are fueled by global mass media, tourism, immigration, the export of popular culture, and the marketing activities of transnational firms. Yet rather than democratized consumption, these global consumption influences are more apt to produce social inequality, class polarizations, consumer frustrations, stress, materialism, and threats to health and the environment. Alternative reactions that reject globalization or temper its effects include return to roots, resistance, local appropriation of goods and their meanings, and especially creolization. Although there is a power imbalance that favors the greater influence of affluent Western cultures, the processes of change are not unidirectional and the consequences are not simple adoption of new Western values. Local consumptionscapes become a nexus of numerous, often contradictory, old, new and modified forces that shape unique consumption meanings and insure that the consumption patterns of the Less Affluent World will not result in Western consumer culture writ globally.In 1990 the $15 million World of Coca Cola museum opened in the ubiquitous bottler's corporate headquarters city, Atlanta, Georgia. It immediately began to draw a million visitors a year. The theme of this polished and well-presented museum is symbolized by the twelve and a half ton Janus-faced Coca Cola logotypes ("Coke"/"Coca Cola") rotating inside the hollow globe that dominates the facade of the museum. The globe announces that Coke pervades the world and is its axis as well as its gyroscopic source of equilibrium. Inside, this theme is further developed in such a way as to make clear that Coke is a magical elixir that has brought its particular salvation to even the most exotic and remote cultures of the Less Affluent World. Visitors see numerous foreign advertisements for Coke as well as photographs situating Coke aboard camels in Egypt, bicycles in Indonesia, and long-tailed hang yao boats in Thailand. One of the focal spectacles in the museum is an eight and a half by fifteen foot highdefinition television depicting the 1991 creation of the "Hilltop

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“…Anthony Smith (1990) argues a global culture is memoryless because it is not constricted to any particular place and particular group of people. It does not satisfy any living needs and construct any identity.…”

Section: A Global Culture or A Globalized Culture?mentioning

confidence: 99%

A Review of Tomlinson’s Views on Cultural Globalization

Xue¹

2009

ASS

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By reviewing Tomlinson's views on cultural globalization, this essay explores his contributions by investigating his work in a critical way. It examines his thoughts of "cultural imperialism" and "cultural globalization", including thematic ideas such as: "complex connectivity", "deterritorialization" and "cosmopolitanism". Then, it discusses the issue weather globalization promises a global culture or a globalized culture in the process of cultural globalization.

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Towards a Global Culture?

Cited by 215 publications

References 11 publications

Negritude sem etnicidade: o local e o global nas relações raciais e na produção cultural negra do Brasil

Negritude sem etnicidade: o local e o global nas relações raciais e na produção cultural negra do Brasil

I'd like to buy the world a coke: Consumptionscapes of the “less affluent world”

A Review of Tomlinson’s Views on Cultural Globalization

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