Towards green experiential loyalty

Wu, Hung‐Che; Cheng, Ching‐Chan; Chen, Yi‐Chang; Hong, Wien

doi:10.1108/ijchm-10-2016-0596

Cited by 53 publications

(33 citation statements)

References 82 publications

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“…In the quest to preserve lasting commercial relationships with guests, literature has identified several variables that influence guest loyalty, such as, among others, trust and satisfaction, which are deemed to be determinants in the maintenance of long-term relationships between hotels and their guests [10][11][12][13][14]. In this vein, the value-satisfaction-loyalty chain has been supported by previous research in tourism and hospitality [15].…”

Section: Introductionmentioning

confidence: 85%

“…Literature has shown that trust and satisfaction are closely related to each other [10,11,14,70,71]. For example, in their studies on restaurant customers, authors in [70,71] demonstrated that trust represents an important antecedent for their satisfaction with the company.…”

Section: Satisfactionmentioning

confidence: 99%

“…The different studies in the literature focusing on the relationship between trust and loyalty coincide in highlighting a significant relationship in which trust positively influences loyalty [10,11,13,14,70,71], given that trust creates exchange relationships that consumers value highly [73]. Within the hotel industry, trust has been identified as a key element for forging strong relationships between guests and hotels [11].…”

Section: Loyaltymentioning

confidence: 99%

“…Within the hotel industry, trust has been identified as a key element for forging strong relationships between guests and hotels [11]. In this connection, recent studies have demonstrated the role of trust in increasing loyalty toward hotel companies [10][11][12][13][14]. Based on the foregoing, the following hypothesis was considered:…”

Section: Loyaltymentioning

confidence: 99%

“…However, in the hotel context, different results have been reported with respect to this relationship. Thus, while some authors considered guest satisfaction to result in greater loyalty towards the establishment [10,11,14], others like the author in [75] showed that there is no relationship between the satisfaction of tourists and their future behavioral intentions. In summary, in line with previous studies, the following hypothesis was therefore proposed:…”

Section: Loyaltymentioning

confidence: 99%

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Implications of Value Co-Creation in Green Hotels: The Moderating Effect of Trip Purpose and Generational Cohort

2020

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Recently, great interest in value co-creation has been revealed among both academics and practitioners in the hotel sector. However, few studies are analyzing the consequences of co-creation behavior from the customer perspective in “green” (environmentally-friendly) hotels. This study explores the relationships between value co-creation and guest trust, satisfaction, and loyalty in the context of green hotels. Moreover, the role of trip purpose and generational cohort as moderating variables in these relationships is tested. The data are collected through a personal survey from 309 Spanish hotel guests, and the partial least square structural equation model (PLS-SEM) is employed to test the research hypotheses. The results of this study reveal that guest participation in the hotel’s process of value co-creation positively affects guests’ trust, satisfaction, and loyalty. Additionally, both trust and satisfaction are positively linked with customer loyalty. The findings here also suggest that only customers’ age moderates some of the relationships considered (i.e., trust–loyalty and satisfaction–loyalty). To practice, this study provides managerial implications to help hoteliers use value co-creation to develop competitive strategies that will generate more value for tourists due to the positive effects of these strategies on tourist trust, satisfaction, and loyalty.

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Section: Introductionmentioning

confidence: 85%

Section: Satisfactionmentioning

confidence: 99%

Section: Loyaltymentioning

confidence: 99%

Section: Loyaltymentioning

confidence: 99%

Section: Loyaltymentioning

confidence: 99%

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Implications of Value Co-Creation in Green Hotels: The Moderating Effect of Trip Purpose and Generational Cohort

2020

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Harvesting sustainability: Navigating green practices and barriers in Lebanon's hospitality sector

Ashaal,

Bakri,

AlKhatib

et al. 2024

Bus Strat Dev

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In today's dynamic business milieu, the imperative of eco‐consciousness in hospitality cannot be overstated. This study focuses on Lebanon's burgeoning hotel industry, investigating its journey towards sustainability. Through qualitative content analysis and interviews with eight hotel managers, we unveil a crucial revelation: the integration of green practices not only enhances customer satisfaction but also engenders loyalty and positive referrals. This strategic pivot not only bestows hotels with a competitive edge but also positions them as champions of eco‐friendly experiences, resulting in tangible financial benefits and an expanded market share. Consequently, this fosters environmental sustainability within the sector, echoing its broader implications in environmental management discourse. Moreover, our research significantly contributes to institutional theory and stakeholder theory, offering valuable insights into the antecedents and consequences of green initiatives within organizational contexts. By delving into the intricate dynamics between institutional pressures and stakeholder expectations, the study provides a nuanced perspective on the drivers behind the adoption of sustainable practices in Lebanese hotels.

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The position of financial prudence, social influence, and environmental satisfaction in the sustainable consumption behavioural model: Cross‐market intergenerational investigation during the Covid‐19 pandemic

Cui

Lissillour

Chebeň

et al. 2022

Corp Soc Responsibility Env

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The main purpose of this study is to gain an in‐depth understanding of the impact of financial prudence (FIN) on social influence and environmental satisfaction in the sustainable consumption (SC) behavioural model from a cross‐market intergenerational perspective in the context of COVID‐19. Surprisingly, we discovered that, during the COVID‐19 pandemic, significant differences emerge between the Chinese and European markets in the four factors (social influence, SC behaviour, environmental satisfaction, and FIN). Unpredictably, Generation X in the European market and Generation Y in the Chinese market had the highest FIN during the pandemic. Another substantial contribution is that, during the epidemic, the influence of social interaction promotes SC behaviour and social influence motivates users to implement SC behaviours by enhancing environmental satisfaction. However, differences arise in the moderating effect of FIN. In China, the moderating effect occurs in the relationship between social influence and SC behaviour, whereas, in Europe, it reflects in the relationship between social influence and environmental satisfaction.

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Towards green experiential loyalty

Cited by 53 publications

References 82 publications

Implications of Value Co-Creation in Green Hotels: The Moderating Effect of Trip Purpose and Generational Cohort

Implications of Value Co-Creation in Green Hotels: The Moderating Effect of Trip Purpose and Generational Cohort

Harvesting sustainability: Navigating green practices and barriers in Lebanon's hospitality sector

The position of financial prudence, social influence, and environmental satisfaction in the sustainable consumption behavioural model: Cross‐market intergenerational investigation during the Covid‐19 pandemic

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