Abstract:Shared mobility endures the pandemic, legislative upheaval, and points to a sizable potential market with wider range of shared services. As the shared mobility segment worldwide continually increases, a noticeable trend towards segmentation of shared mobility services, namely, the niche market, is gaining attention. However, the majority of scholarship has mainly focused on early adopters’ transition from conventional transportation modes to shared mobility, with little attention given to the shift towards sp… Show more
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