Towards rebuilding the highstreet: Learning from customers’ town centre shopping journeys

AbedRabbo, Majd; Hart, Cathryn A.; Ellis‐Chadwick, Fiona; AlMalak, Zeina

doi:10.1016/j.jretconser.2021.102772

Cited by 9 publications

(6 citation statements)

References 45 publications

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“…Furthermore, this entertainment-driven satisfaction leads to increased customer loyalty and intentions to revisit, aligning with prior research (Basha and Lal, 2019). Ambiance factors, such as music and lighting, play a crucial role in enhancing the entertainment quotient, fostering satisfaction, and nurturing intentions for repeat patronage, consistent with findings from Liao et al (2022), AbedRabbo et al (2022), and Horv ath and Adıg€ uzel (2018.…”

Section: Major Results Findings and Conclusionsupporting

confidence: 81%

“…It goes beyond simply acquiring goods and transforms into a multisensory encounter (Mishra, 2022a, b). AbedRabbo et al (2022) highlight the intricate relationship between the organic store experience and consumers' evaluation of various satisfaction-related elements. Among these elements, entertainment plays a crucial role in providing customers with a sense of pleasure and enjoyment (Elmashhara and Soares, 2019).…”

Section: Entertainment and Customer Satisfactionmentioning

confidence: 99%

“…While exploring this relationship, Rana and Paul (2017) observed that some customers visit a particular retail store to obtain information about the latest products and trends and find new ideas (Seufert et al, 2017;Mishra, 2022a, b) and to obtain novel clues about the marketplace. The pleasure of finding new trends and products creates a sense of fantasy fulfillment and satisfaction among retail customers (AbedRabbo et al, 2022). This satisfaction resulting from idea shopping becomes an antecedent for customer experience (Kumagai and Nagasawa, 2021).…”

Section: Idea Shopping and Customer Satisfactionmentioning

confidence: 99%

“…It goes beyond simply acquiring goods and transforms into a multisensory encounter (Mishra, 2022a, b). AbedRabbo et al . (2022) highlight the intricate relationship between the organic store experience and consumers' evaluation of various satisfaction-related elements.…”

Section: Entertainment and Customer Satisfactionmentioning

confidence: 99%

“…Many researchers compare the entertainment provided by organic retail spaces to the immersive experience of a carnival or playhouse (AbedRabbo et al ., 2022). The combination of lively settings, captivating displays, light refreshments, comfortable seating arrangements, and the overall ambiance of the store impresses and revitalizes customers, amplifying the value of the shopping experience (Mihić and Kursan Milaković, 2017; Davis and Hodges, 2012).…”

Section: Entertainment and Customer Satisfactionmentioning

confidence: 99%

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Shopping experience and consumer loyalty towards organic food stores: evaluating the moderating role of gender

Bhat,

Gupta,

Parray

et al. 2024

BFJ

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PurposeThis study delves into the complex realm of consumer behavior by exploring the impact of distinct shopping motives, encompassing status, value and gratification, on store satisfaction within the domain of organic food retail. Moreover, it seeks to decipher the influence of perceptual disparities between male and female patrons on the intricate nexus between shopping experience and consumer loyalty within organic food stores.Design/methodology/approachA comprehensive dataset comprising responses from 400 participants was gathered and subjected to confirmatory analysis and structural equation modeling. These analytical tools were employed to dissect the data, validate the underlying research framework and unveil critical insights.FindingsThe empirical analysis, facilitated by structural equation modeling, substantiates that organic food stores prioritize the organic attribute, primarily centered on healthiness, often to the detriment of broader conceptual and social aspects. This validates the interplay between shopping experience dimensions, customer contentment, loyalty and the intent to revisit. Gender, as a moderator, exerts a discernible influence on these relationships, highlighting distinct shopping behaviors among male and female consumers when gauging the influence of shopping experience dimensions within organic food retail establishments.Practical implicationsThe implications of this research resonate deeply within the organic food retail landscape. The insights garnered provide valuable guidance to organic food retailers aiming to enhance their store ambiance and allure, thereby fostering sustained customer satisfaction. This, in turn, augments the propensity for customer loyalty and repeat patronage, a particularly pressing concern in today's fiercely competitive retail milieu. Furthermore, the study carries significant ramifications for organic food producers and governmental entities, outlining a framework for augmenting the value proposition of organic foods in alignment with customer experiential paradigms.Originality/valueIn a milieu characterized by the emergence of novel product categories and industry entrants, the study fills a critical void by investigating customer satisfaction within the broader retail food sector, with specific focus on organic food stores. Moreover, the research embarks on a pioneering exploration of the prospective trajectory of organic food stores in the Indian context, employing a marketing lens and grounded in the theory of needs satisfaction.

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