Towards service-dominant thinking in the Finnish forestry service market

Mattila, Osmo

doi:10.14214/df.198

Cited by 10 publications

(19 citation statements)

References 73 publications

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“…NIPF owners come from different socio-economic backgrounds and value different aspects of forests (Karppinen 1998;Hujala et al 2013). Traditional business logic, which includes helping forest owners to manage their forest areas in order to grow timber and eventually cut down the trees, functions well for the majority of forest owners (Mattila 2015). At the same time, along with the changing lifestyles and intangible forest ownership objectives, an increasing share of non-traditional forest owners have different goals for their forest ownership.…”

Section: Background To the Researchmentioning

confidence: 99%

Finnish forest owner objectives as indicators for a diversifying use of forests on the road to a bioeconomy

Häyrinen¹

2019

Diss. For.

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thank you all for the discussions and memorable moments during the process. I gratefully acknowledge the contributions of the research projects 'FP-Serve' and 'FORTUNE', funded by Business Finland (formerly TEKES-the Finnish Funding Agency for Innovation) and 'FORESCOF', funded by the Academy of Finland. I am also grateful for receiving both the young researchers' grant and the dissertation completion grant from the University of Helsinki, as well as the research grant from the Finnish Cultural Foundation. For the funding of my conference trips abroad, I want to thank the Finnish Society of Forest Science, the former Graduate School in Forest Sciences (GSForest), the Doctoral Programme in Sustainable Use of Renewable Natural Resources (AGFOREE) and my research projects. My sincere thanks go to pre-examiners Gun Lidestav and Erlend Nybakk for reviewing my thesis. A warm thanks also to Pekka Ripatti for agreeing to be my opponent. I would like to give special acknowledgements to the anonymous forest owner respondents whose time and interest made this dissertation possible. Also, thanks to the anonymous referees for reviewing our articles and to the language reviewers for making our articles and my dissertation more fluent. To my friends, thank you all for your loving friendship and for sharing in the great moments of my life. Thanks to my parents, Ilkka and Arja, my brother, Kalle, and my sister, Iida, for always helping and supporting me in all aspects of life. Thanks also to my extended family, Pekka, Kasper, Laura and the baby boy, for your great company. Finally, my deepest gratitude go to Jaakko for always believing in me and being there for me; and to my wonderful children, Elle and Rosa, for always bringing laughter and joy to my life. Helsinki, June 2019 Liina Häyrinen Häyrinen L. (2019). Finnish forest owner objectives as indicators for a diversifying use of forests on the road to a bioeconomy. Dissertationes Forestales 280. 54 p.

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Section: Background To the Researchmentioning

confidence: 99%

Finnish forest owner objectives as indicators for a diversifying use of forests on the road to a bioeconomy

Häyrinen¹

2019

Diss. For.

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“…However, according to Mattila (2015), the lack of dynamic middle-sized companies with a cooperative mind is a hindrance for the Finnish forestry sector renewal. Majority of the wood industry companies in Finland are small or medium-sized enterprises (SMEs), which often struggle with a lack of dynamic capabilities to cope with rapidly changing environment (Teece et al 1997).…”

Section: Introductionmentioning

confidence: 99%

Strategic business networks in the Finnish wood products industry: a case of two small and medium-sized enterprises

Mattila¹,

Hämäläinen²,

Häyrinen³

et al. 2016

Silva Fenn.

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Highlights• Network-based business models are not yet common in the wood products industry.• Further research is suggested on network-based co-operation to vitalize industry. AbstractThe use of network-based business models has been brought up as a means of creating com-petitive edge in the tightening global competition. In practice, adopting network-based models has not yet become common in the wood products industry. The objective of this study is to gain better understanding of types of network-based business models using a case study of two small and medium-sized wood industry companies in Finland (for a sake of anonymity named as A and B). The network of company A is found to consist of mostly of established actors with a new-in-themarket value creation system, whereas network for company B is more stable and has an established value system aiming at growth and incremental innovations. Both networks had experienced difficulties in finding partners and lacked some strategic resources. Via this example we wish to stimulate further research interest on the sources of network-based competitive advantage in the traditional wood product industry in a need of renewal of business models.

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“…In a recent 116 study by Pätäri et al (2016) concerning the future of European pulp and paper, it was also found 117 that the designed energy and environmental policies have the potential to advance a paradigm 118 shift towards a bioeconomy rather than curbing the viable future of the industry. 119 120 Traditionally the forest sector can be described as an industry following goods-dominant logic 121 (see Vargo and Lusch 2004, Mattila et al 2013, Mattila 2015. Timber production dominance 122 as a forest management goal is clear for Finland, but other forest uses are increasingly 123 emphasized (Häyrinen et al 2015a.…”

Section: Introduction 29mentioning

confidence: 99%

“…A Service-Dominant Logic (SDL) mindset, 154 which has been introduced within the marketing field by Vargo and Lusch (e.g. Vargo and 155 Lusch, 2004;2015), highlights mutual and reciprocal value co-creation between various actors 156 in the business ecosystem. The contribution of SDL for service innovation literature is that 157 customers should be involved in several stages of the service development process (Edvardsson 158 et al 2012).…”

Section: Introduction 29mentioning

confidence: 99%

“…Due to the versatile themes brought up in the interviews 628 and FG discussions, we can conclude that highly committed forest owners (although not 629 necessarily focused on timber production) could more actively be involved in the visioning of 630 a basis for broader forest ecosystem service provision. As customer integration for service 631 development is becoming increasingly important (Edvardsson et al 2012), introducing SDL 632 perspectives could bring fresher ideas to a very traditional way of thinking that lacks more in-633 depth sustainability orientation (see also Mattila 2015). Including forest owners in the value 634 creation process in a more versatile way could lead to emerging new ideas and opportunities in 635 our FG attendants seem to support this new basis for value especially in the sphere of social 642 ecosystem services.…”

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confidence: 99%

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Exploring the future use of forests: perceptions from non-industrial private forest owners in Finland

Häyrinen

Mattila

Berghäll

et al. 2016

Scandinavian Journal of Forest Research

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9The transformation of the forest sector towards a bioeconomy calls for finding new sources of 10 competitive advantage for the whole sector to retain its future viability. Non-industrial private 11 forest (NIPF) owners are an important group of actors in the Finnish forest-based sector, as they 12 supply 80% of industrial roundwood and control numerous other tangible and intangible forest-13 based ecosystem services. Our study analyzes forest owner views on the future use of forests 14in Finland, their perceptions on the evolving sectorial interlinkages and the position of the forest 15 sector now and in the future bioeconomy. The data were collected in two phases: through 16 telephone interviews of forest owners (n=278) and four focus group discussions (n=17), and 17 were analyzed both qualitatively and quantitatively. The interviews showed that forest owners 18 consider the highest potential for strengthening the sector towards bioeconomy to come from 19 collaboration with energy and construction businesses. During the focus group phase we 20 identified new possibilities founded on forest-based recreational services, cooperation with 21 nature-based tourism, and in increasing value-added wood products. In total, forest owners as 22 a high-involvement group emphasized future value creation to be based upon forest ecosystem 23 services and in diversifying the utilization of forests beyond the dominant raw material -driven 24 mindset. 25

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Towards service-dominant thinking in the Finnish forestry service market

Cited by 10 publications

References 73 publications

Finnish forest owner objectives as indicators for a diversifying use of forests on the road to a bioeconomy

Finnish forest owner objectives as indicators for a diversifying use of forests on the road to a bioeconomy

Strategic business networks in the Finnish wood products industry: a case of two small and medium-sized enterprises

Exploring the future use of forests: perceptions from non-industrial private forest owners in Finland

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