Towards Trust and Trust Building in a Selected Cloud Gaming Virtual Community

Yao, Yuqin; Chang, Victor

doi:10.4018/ijoci.2014040104

Cited by 16 publications

(8 citation statements)

References 40 publications

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“…The purpose of this paper is to further extend our previous study (Yao and Chang, 2014), whereby a Chinese game was identified and illustrated as a case study for our investigation. Four major hypotheses based on the literature review were set up with its respective questionanaires presented.…”

Section: Introductionmentioning

confidence: 94%

“…We elaborate that under each category of trust, there are related literature with explanations about how they are developed into each hypotheses. In summary of our previous work (Yao and Chang, 2014), the hypotheses are presented as follows.…”

Section: The Hypotheses Of Trusts and The Extension From Our Previousmentioning

confidence: 99%

“…These services can be offered by Cloud Computing in the form of Software as a Service (SaaS), which includes online banking, payment, gaming, social networks, customer relationship management, accounting, business intelligence and analytics. Amongst different types of SaaS, Gaming as a Service (GaaS) is an increasingly important area due to its rise of user communities and revenues, since GaaS has brought in billions of revenues for the global market (Lehdonvirta, 2009;Yao and Chang, 2014). However, there are challenges that need to be resolved for GaaS.…”

Section: Introductionmentioning

confidence: 99%

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Cloud Gaming Virtual Community

Chang

Yao²

2015

International Journal of Organizational and Collective Intelligence

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Cloud gaming is an emerging Cloud service that trust and trust building in the gaming community is highly important. This paper aims to further investigate a Chinese case study for Cloud gaming by collecting and analyzing data from two most populous cities in China, Beijing and Shanghai. Data analysis and discussion were explained. Results highly support questionnaires designed based on our hypotheses with mean scores 3.5 and above, low standard deviations, high R-squared values above 0.96 and low p-values 0.05 and below. Data between Beijing, Shangia and Chengdu are compared with each other with explanations for all the outputs. We plan to develop a new method that can offer large-scale ANOVA analysis in a single attempt. Limitations and future directions of this research have been addressed, whereby critical factors that can guarantee successful delivery and services of Cloud gaming including trust will be investigated.

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Section: Introductionmentioning

confidence: 94%

Section: The Hypotheses Of Trusts and The Extension From Our Previousmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Cloud Gaming Virtual Community

Chang

Yao²

2015

International Journal of Organizational and Collective Intelligence

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“…Yao and Chang [19] collected 100 valid samples to analyze trust between different members in virtual communities. They found that the trust and friendship they have developed can be essential for community building and business opportunities.…”

Section: Research Meansmentioning

confidence: 99%

Evolution and Transformation of the Central Place Theory in E-Business: China’s C2C Online Game Marketing

Liu

Guo

et al. 2019

Sustainability

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In contemporary studies in areas such as the field of classical theory, there has been an increasing emphasis on E-Business. In this study, we examine central place theory principles using China’s consumer-to-consumer online game marketing as a case of E-business. The results indicate that virtual goods in China’s C2C online game marketing are distributed in areas with high economic development and where residents have high purchasing power. Further, we found that the transmission capacity of virtual goods is affected by the level of telecommunication services because they are transmitted through information flow. Such effects illustrate that virtual goods are no longer affected by spatial distance and traffic conditions because virtual goods do not need to be touched; however, they are still affected by market forces. We conclude that there are key differences between the marketing and transport principles of CPT based on the hierarchical model describing new internal and external relations and the level of complexity in E-Business processes.

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“…With the rise of Cloud Computing, gaming can be provided as a 24/7 service for anyone to take part at any time provided with fast optic fibre network and excellent computing resources. Cloud gaming offers businesses with these three models: subscription; pay-as-you-go and products only (Yao and Chang, 2014). A subscription model is a model to pay monthly to ensure players can access games.…”

Section: Cloud Gamingmentioning

confidence: 99%

Web 2.0—The past and the future

Newman

Chang

Walters

et al. 2016

International Journal of Information Management

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Although it has been around for 11 years, it is still not clear where Web 2.0 will lead. This paper presents a general discussion of past and recent trends that may positively influence the direction of Web 2.0, including cloud computing and other emerging business models. In order to move forward, Web 3.0 is proposed for the next generation of work that integrates Cloud Computing, Big Data, Internet of Things and security. We also present criteria and future direction for Web 3.0 to allow all services and people can stay connected with each other.

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Towards Trust and Trust Building in a Selected Cloud Gaming Virtual Community

Abstract: Trust is an increasingly important factor in the virtual communities (VCs)

Cited by 16 publications

References 40 publications

Cloud Gaming Virtual Community

Cloud Gaming Virtual Community

Evolution and Transformation of the Central Place Theory in E-Business: China’s C2C Online Game Marketing

Web 2.0—The past and the future

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