2009
DOI: 10.1002/asmb.798
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Tracking customer portfolio composition: A factor analysis approach

Abstract: SUMMARYIn this paper, we address the changing composition of a customer portfolio taking into account actions undertaken by the company to adapt its service offer to market conditions and/or technological innovations. We present a specific methodology to identify clusters of customers in different periods and then compare them over time. The classification process takes into account both qualitative and quantitative aspects of the consumption levels of the services or products offered by the company. The possi… Show more

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Cited by 4 publications
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“…• Customer portfolio composition (Abascal et al, 2010). It is possible to enrich the analysis using supplementary variables, including quantitative, qualitative and frequency variables.…”
Section: Discussionmentioning
confidence: 99%
“…• Customer portfolio composition (Abascal et al, 2010). It is possible to enrich the analysis using supplementary variables, including quantitative, qualitative and frequency variables.…”
Section: Discussionmentioning
confidence: 99%