“…The widespread and continuing use of CAM in many Western countries has been explained in terms of self-care and holistic approaches to health and illness (e.g., Author 1 et al 2010Author 1 et al , 2012aAuthor 1 et al , 2012bBaarts and Pedersen, 2009;Coulter and Willis, 2007;Danell, 2015;Eisenberg, 1993;Siahpush, 1998, ZZ et al, 2016Verhoef et al, 2006). Furthermore, CAM use has been interpreted as a counter-trend against "biomedicalization" (Clarke, 2014) and a contribution to personalization and prevention of illness (Author 1 2015b;Danell 2015;Sarsina et al, 2012). Antonovsky claims that in order for patients in public healthcare to experience control and that their own efforts can make a difference, the patients' active approach has to be socially valued.…”