Traditional media and digital convergence

Abstract

The article discusses the challenge faced by the media and journalistic activity in digital technologies; Adapting to digital convergence represents an opportunity to improve the quality of content and new audiences, but it also involves significant challenges. The objective was to analyze how traditional media have begun an adaptation process to digital convergence. The study is quantitative using an exploratory, analytical, and synthetic methodology, with a population of 42 companies. The main result was the existing adaptation to digital in most media, while the minority consider it opportune and feasible, but prefer to continue traditionally and be known by their listeners. It was possible to conclude how important it is nowadays to adapt to digitalization, creating spaces for multimedia dissemination, to maintain and capture new audiences of different ages.