An innovation and change discourse has become central in journalism studies scholarship concerned with highlighting solutions to the many challenges confronting media in the digital era. Although with good intentions, these debates have been predominantly technocentric in their imagination of media’s future, inadvertently directing its development towards a preoccupation with mastering digital technologies. On the one hand, media have strategically appropriated and exploited such technocentric discourse to position themselves within the field as leaders with considerable prestige and status. On the other hand, however, journalists and media professionals have approached technological innovation with caution, demonstrating innovation to be a gradual process with incremental changes that need to align with or reimagine practices that support journalism’s core ambitions and public service ideals. Drawing on the scholarly work of colleagues included in this thematic issue, in this editorial we conceptualize media innovation as a fuzzy and contested concept and call for an expanded research agenda that redirects our attention more firmly towards: exploring organisational and institutional innovation; considering the role of ancillary organisations, collaborative projects, and the various newly emerging innovative actors within and outside of the journalistic field; adopting bottom-up approaches to examine societal innovation and its public value and scrutinize questions around who benefits from change; and finally, paying more attention to the transnational as well as culture-specific contexts in which media innovations happens.