Trending now: future directions in digital media for the public health sector

Burke‐Garcia, Amelia; Scally, Gabriel

doi:10.1093/pubmed/fdt125

Cited by 61 publications

(46 citation statements)

References 3 publications

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“…While specific knowledge measures were not utilized for this study, all four participants who agreed to post content requested the provision of information or resources to guide them -a common practice in the blogosphere [49]. One participant indicated she would write her own post but use the key messages and graphics provided by the research team.…”

Section: "I Really Don't Think We're Changing People's Minds That Arementioning

confidence: 99%

The Power & Perspective of Mommy Bloggers: Formative Research with Social Media Opinion Leaders about HPV Vaccination

Burke‐Garcia

Berry²,

Kreps

et al. 2017

Proceedings of the 50th Hawaii International Conference on System Sciences (2017)

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Section: "I Really Don't Think We're Changing People's Minds That Arementioning

confidence: 99%

The Power & Perspective of Mommy Bloggers: Formative Research with Social Media Opinion Leaders about HPV Vaccination

Burke‐Garcia

Berry²,

Kreps

et al. 2017

Proceedings of the 50th Hawaii International Conference on System Sciences (2017)

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“…Perhaps most fundamental for effective development of digital communication for behaviour change is the lack of comprehensive evaluation to date (63) . According to Bert et al (74) , the development of applications for disease prevention and health promotion on digital platforms to date have been totally disconnected from the logic of monitoring and control of content both in terms of scientific validity and user understanding.…”

Section: Challenges and Barriersmentioning

confidence: 99%

Digital and social media opportunities for dietary behaviour change

McGloin¹,

Eslami²

2014

Proc. Nutr. Soc.

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The way that people communicate, consume media and seek and receive information is changing. Forty per cent of the world's population now has an internet connection, the average global social media penetration is 39 % and 1·5 billion people have internet access via mobile phone. This large-scale move in population use of digital, social and mobile media presents an unprecedented opportunity to connect with individuals on issues concerning health. The present paper aims to investigate these opportunities in relation to dietary behaviour change. Several aspects of the digital environment could support behaviour change efforts, including reach, engagement, research, segmentation, accessibility and potential to build credibility, trust, collaboration and advocacy. There are opportunities to influence behaviour online using similar techniques to traditional health promotion programmes; to positively affect health-related knowledge, skills and self-efficacy. The abundance of data on citizens' digital behaviours, whether through search behaviour, global positioning system tracking, or via demographics and interests captured through social media profiles, offer exciting opportunities for effectively targeting relevant health messages. The digital environment presents great possibilities but also great challenges. Digital communication is uncontrolled, multi-way and co-created and concerns remain in relation to inequalities, privacy, misinformation and lack of evaluation. Although web-based, social-media-based and mobile-based studies tend to show positive results for dietary behaviour change, methodologies have yet to be developed that go beyond basic evaluation criteria and move towards true measures of behaviour change. Novel approaches are necessary both in the digital promotion of behaviour change and in its measurement.Social media: Digital communications: Behaviour change: Health communications:Mobile healthThe way that people communicate with each other, consume media and seek and receive information has changed dramatically. Newspaper readership is falling, radio listenership fragmenting (2) and people time shift their television viewing, skipping advertising (3) . Forty per cent of the world's population now has an internet connection compared with <1 % in 1995. This number is set to reach 43 % (3 billion) by the end of 2014 (4) . Average global social media penetration is 39 %, ranging from 82 % in Canada to 12 % in India (5) . One and a halfbillion people have relatively fast access to the internet from their mobile phone (5) . This large-scale move in population use of digital, social and mobile media presents an unprecedented opportunity to connect with individuals on issues concerning health and behaviour change and to weave health information into the daily lives of citizens. The present paper aims to investigate this in relation to dietary behaviour change, drawing on examples from both nutrition and food safety. It includes an exploration of the scientific and grey literature and relevant websites, comb...

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“…Use of social media is increasing as a tool for health promotion activities to improve health, and researchers have suggested that Public Health leaders should further explore its potential for research and advocacy [11]. This study has shown that whilst some postgraduate students regularly use social media for informal day-to-day communication and sometimes for work, others have little experience of using such methods in either context.…”

Section: Discussionmentioning

confidence: 86%

“…Burke-Garcia and Scally [11] argue that 'digital media' -which incorporate aspects of social media -will become the main vehicle for research and advocacy; public health leaders should seek to understand them in order to reap maximum benefit. Social media, when used in health promotion, should not be seen as an easy solution to the complexities of behaviour change.…”

Section: The Use Of Media and Social Media In Health Promotionmentioning

confidence: 99%

Health Promotion in the Age of Social Media: Evaluation of Word Press as a Platform for Developing Postgraduate Student Skills

Joseph

Hinga²,

Roberts³

et al. 2014

BJESBS

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Trending now: future directions in digital media for the public health sector

Abstract: Digital media will continue to develop and move from being an add-on to existing activity to being the major vehicle for significant elements of research, data collection and advocacy. It is important that public health leaders fully understand and engage in its development and use.

Cited by 61 publications

References 3 publications

The Power & Perspective of Mommy Bloggers: Formative Research with Social Media Opinion Leaders about HPV Vaccination

The Power & Perspective of Mommy Bloggers: Formative Research with Social Media Opinion Leaders about HPV Vaccination

Digital and social media opportunities for dietary behaviour change

Health Promotion in the Age of Social Media: Evaluation of Word Press as a Platform for Developing Postgraduate Student Skills

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