Summary: Three new soluble π‐conjugated polymers containing 1,3,5‐triazine units in the main chain, Pa–Pc, were synthesized. The polymers showed optical properties in solution that were mainly dependant on the properties of the substituting R groups, on the triazine ring. Hence, Pa and Pb (R = H and OCH3, respectively) showed blue photoluminescent (PL) emission with high quantum yields (QY) even in polar solvents, whereas Pc (R = N,N‐dimethylamino) gave green‐blue PL emission with very low QY. The PL spectra of the polymers in solution were concentration and polarity dependent, which suggested the formation of an exciplex.The three new soluble π‐conjugated polymers containing 1,3,5‐triazine units in the main chain synthesized here.magnified imageThe three new soluble π‐conjugated polymers containing 1,3,5‐triazine units in the main chain synthesized here.