Trust considerations on attitudes towards online purchasing: The moderating effect of privacy and security concerns

McCole, Patrick; Ramsey, Elaine; Williams, John

doi:10.1016/j.jbusres.2009.02.025

Cited by 308 publications

(259 citation statements)

References 48 publications

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“…2 Not only does meeting consumer privacy expectations increase purchase intentions and consumers' likelihood to transact with a firm (Cases et al 2010;Eastlick et al 2006), but meeting consumer privacy expectations also increases trust in a firm (McCole et al 2010), while violating privacy expectations leads to adverse consumer reactions (Miyazaki 2009). Importantly for business ethicists, privacy violations are experienced as individual harms (Calo 2011) and as unfair acts (Ashworth and Free 2006).…”

Section: Access Viewmentioning

confidence: 99%

Understanding Privacy Online: Development of a Social Contract Approach to Privacy

2015

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Recent scholarship in philosophy, law, and information systems suggests that respecting privacy entails understanding the implicit privacy norms about what, why, and to whom information is shared within specific relationships. These social contracts are important to understand if firms are to adequately manage the privacy expectations of stakeholders. This paper explores a social contract approach to developing, acknowledging, and protecting privacy norms within specific contexts. While privacy as a social contract-a mutually beneficial agreement within a community about sharing and using information-has been introduced theoretically and empirically, the full impact on firms of an alternative framework to respecting the privacy expectations of stakeholders has not been examined. The goal of this paper is to examine how privacy norms develop through social contract's narrative, to redescribe privacy violations given the social contract approach, and to critically examine the role of business as a contractor in developing privacy norms. A social contract narrative dealing specifically with issues of privacy is an important next step in exploring a social contract approach to privacy. Here, the narrative is used to explain to analyze the dynamic process of privacy norm generation within particular communities. Based on this narrative, individuals within a given community discriminately share information with a particular set of obligations in mind as to who has access to the information and how it will be used. Rather than giving away privacy, individuals discriminately share information within a particular community and with norms governing the use of their information. Similar to contractual business ethics' impact on global commerce in explaining how and why norms vary across global contexts, the social contract approach to privacy explains how and why norms vary across communities of actors. Focusing on agreements around privacy expectations shifts the responsibility of firms from adequate notification to the responsibility of firms as contractors to maintain a mutually beneficial and sustainable solution.

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Section: Access Viewmentioning

confidence: 99%

Understanding Privacy Online: Development of a Social Contract Approach to Privacy

2015

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“…Moreover, meeting of consumer privacy expectations has been shown to be linked with increased trust in firms, increased consumer likelihood to transact with firms (Eastlick, Lotz, and Warrington 2006), and increased consumer purchases (McCole, Ramsey, and Williams 2010;Hoffman, Novak, and Peralta 1999). Hence, helping mobile application companies meet users' privacy expectations will not only make the mobile application marketplace more ethical, it will also enable these firms to retain existing customers and to grow their customer base.…”

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confidence: 99%

Putting mobile application privacy in context: An empirical study of user privacy expectations for mobile devices

Martin

Shilton

2016

The Information Society

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“…It is necessary to deal with any review very quickly. This interaction with the user requires a twoway communication to create a sustainable relationship with the consumer, which increases confidence and satisfaction (McCole, Ramsey, & Williams, 2010). The interaction with the customer should be kind and with understanding and respect (Ivanov, 2012); there always should be a solution in case of any problems and increase the e-trust and e-satisfaction level.…”

Section: Theoretical Analysismentioning

confidence: 99%

Comparison of E-Trust and Trust Concepts in Online and Offline Dimensions

Radionova-Girsa

Lahiža

2017

Economics and Business

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Abstract. In everyday lives, we more and more use different technology products to make our lives easier and faster. We often do not realise that we are switching our lifestyles to the online platform -we do everything mostly onlinemeet and communicate with others, watch videos and listen to favourite songs, choose and buy different things. The main question is -can we trust everything that we see on the screen? Is the explanation of "trust" the same in real life and in online sphere? Authors of the paper compare the concept of "trust" in offline trade market with that in online trading. The following methods were usedliterature study and analysis, consumer survey and statistical analysis. Consumer survey is already in the process and is to be continued during the next 2 years with the purpose to compare changes through years. Participants of the survey are the inhabitants of Latvia of different age groups, location, profession, etc. The authors have continued the survey to make it more complete and to find out new tendencies. It is possible to use the research results in both ways -theoretical and practical in respect of choosing an effective communication with consumers, in creating a long-term relationship with them, and in regard to increasing the customer loyalty level and level of "trust".

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Trust considerations on attitudes towards online purchasing: The moderating effect of privacy and security concerns

Cited by 308 publications

References 48 publications

Understanding Privacy Online: Development of a Social Contract Approach to Privacy

Understanding Privacy Online: Development of a Social Contract Approach to Privacy

Putting mobile application privacy in context: An empirical study of user privacy expectations for mobile devices

Comparison of E-Trust and Trust Concepts in Online and Offline Dimensions

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