Trust in data‐requesting organizations—A quantitative analysis on cultural antecedents and individual‐level perceptions

Abstract

Interactions in situations involving the disclosure of personal information require trust-based relationships. However, trust manifests in different ways, depending on the cultural and contextual environment. An in-depth understanding of how culture influences trust is therefore of considerable importance to managing situations that require the disclosure of sensitive health information, both from an academic and practical perspective. Drawing on the Model of National Culture and the Development of Trust, our study investigates culture as a determinant of trust in data-requesting organizations. We link the model's three cultural dimensions (relation to self, risk, and authority) with Hofstede's study cultural dimensions and the privacy calculus (Laufer and Wolfe's study). To test our hypotheses, we analyze survey data collected in Nigeria, in cooperation with a non-governmental organization working on data-driven healthcare solutions. Our results confirm an influence of culture on trust in data-requesting organizations which is, however, dependent on the cultural dimension. In addition, we show that perceived benefits increase trust significantly and provide a theoretical starting point for extending the Model of National Culture and the Development of Trust by the dimension relation to benefit.

Examining the impact of cultural values on the adoption of big data analytics in healthcare organizations

“…Contrarily, individuals in individualistic societies tend to be self-oriented, believe in independent individual decisions and are less concerned about group approval than those in collectivistic societies (Gupta et al, 2021;Jenkner et al, 2022). Therefore, in a highly individualistic cultural background, people are less concerned with others' opinions, whereas in a collectivist culture, SI has a greater influence on BIs (Gupta et al, 2021;Jenkner et al, 2022;Lin and Ho, 2018). Therefore, the study proposes the following hypothesis:…”

“…Studies have examined the cultural value of individualism-collectivism in the interaction between SI and BI to adopt new technology (Gupta et al, 2021). In collectivistic cultures, individuals are significantly influenced by the group and consider others' opinions, primarily to satisfy their need for group approval (Gupta et al, 2021;Jenkner et al, 2022). Contrarily, individuals in individualistic societies tend to be self-oriented, believe in independent individual decisions and are less concerned about group approval than those in collectivistic societies (Gupta et al, 2021;Jenkner et al, 2022).…”

“…In collectivistic cultures, individuals are significantly influenced by the group and consider others' opinions, primarily to satisfy their need for group approval (Gupta et al, 2021;Jenkner et al, 2022). Contrarily, individuals in individualistic societies tend to be self-oriented, believe in independent individual decisions and are less concerned about group approval than those in collectivistic societies (Gupta et al, 2021;Jenkner et al, 2022). Therefore, in a highly individualistic cultural background, people are less concerned with others' opinions, whereas in a collectivist culture, SI has a greater influence on BIs (Gupta et al, 2021;Jenkner et al, 2022;Lin and Ho, 2018).…”

“…LT, or short-versus long-term perspectives, can influence individuals' perceptions of a new system and their willingness to adopt it (Chau, 1996;Gupta et al, 2021;Jenkner et al, 2022;Lin and Ho, 2018). Long-term orientations tend to promote behaviors such as trustworthiness, thriftiness and persistence in pursuit of future gains, whereas short-term orientations emphasize achieving quick gains (Metallo et al, 2022;Yoon, 2009).…”

La confianza en las organizaciones: reflexión sobre su sentido y alcance

“…Sin embargo, a pesar de lo evidente de la importancia de la confianza dentro de las organizaciones, no hay un consenso de qué se entiende propiamente por este fenómeno y en qué sentido debería hablarse, dado que la confianza es un término que tiene muchas acepciones con significados y alcances diferentes de acuerdo con el contexto desde el cual se aborde (Jenkner et al, 2022;Vargas-González, 2022). Por ello, este artículo tiene como objetivo discutir el sentido en el que es posible hablar de la confianza en las organizaciones, para lo cual se utiliza un método hermenéutico, poniendo en diálogo crítico el management con apuntes de la filosofía moral reciente.…”