“…Trust is generally explained as a person"s willingness to rely on the actions of others, based on an expectation of trust (Rotter, 1971;Barber, 1983;Young, 2009). Previous studies have focused on different types of trust: generalized trust (Rotter, 1967;Bo et al, 2017), organizational trust (McKnight et al, 1998;Felix et al, 2017;Liu et al, 2018) and ethical, Fairtrade trust (Castaldo et al, 2009;Davenport & Low, 2013;Langen & Adeneuer, 2013;Hong, 2015). Mostly, consumers tend to consider a company which is engaged in social responsibility activities through fair trade as trustworthy.…”